MINI Film RALLENTY by Bcube Milan

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Industry Cars
Media Film
Market Italy
Agency Bcube Milan
Art Director Andrea Marzagalli
Account Supervisor Anna De Gaetano
Production Mercurio Cinematografica
Director Daniel Benmajor
Executive Creative Director Francesco Bozza - Umberto Casagrande
Copywriter Maurizio Maresca - Alessandro Sabini - Paolo Troilo
Producer Luca Fanfani, Annalisa De Maria
Released March 2011

Credits & Description

Category: Cars
Advertiser: MINI ITALY
Product/Service: MINI COOPER SD
Agency: BCUBE
Date of First Appearance: Mar 1 2011
Chief Creative Officer: Francesco Bozza
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Copywriter: Alessandro Sabini
Art Director: Andrea Marzagalli
Agency Producer: Michele Virgilio/Susanna Zerbini
Account Supervisor: Anna De Gaetano
Advertiser's Supervisor: Carlo Botto Poala
Producer: Luca Fanfani/Annalisa De Maria
Director: Daniel Benmajor
Post Production: The Band
Music: Bobo Marcucci
Account Manager: Sabrina Montemurro
Planner: Pietro Costamagna
Director Of Photography: Paco Femina
Editing Company: The Band

English Description
We see three guys bouncing with silly movements from a side to another in an interior. A guy is falling from his bed, another is floating while eating his chips while a girl is going out from a toilet with a sink in her hands.
At the end they all fall down together. And there we understand the three friends are in a caravan trained by a Mini Cooper SD.
The driver stops and asks if his friends are ok. Without receiving a feedback he decides to drive on again.