The Faith of a Few by Jung Von Matt/Spree Berlin for MINI

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The Faith of a Few

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Industry Cars
Media Film
Market Germany
Agency Jung Von Matt/Spree Berlin
Creative Stefan Amtmann, Christian Wölky, Till Eckel, Dustin Przibilla, Sebastian Hölzer, Lena Charbonnier
Production Anorak Film
Director Daniel Wolfe
Released September 2017

Credits & Description

Category: Automotive
Media: Film
Brand: John Cooper Works
Agency: Jung von Matt/spree
Creative Directors: Till Eckel, Stefan Amtmann, Christian Woelky
Account: Steffen Schumann, Florian Wollner
Art Directors: Sebastian Hoelzer, Dustin Przibilla
Copywriter: Lena Charbonnier

Director: Daniel Wolfe
Produktion: ANORAK Film
Published: September 2017

Synopsis:
Triumph is not the cheering of the crowd, but the silence of the doubters. That’s what the MINI John Cooper Works learned, when it won the Rallye Monte Carlo back in 1964. People made jokes about the car’s first appearance in this legendary race. They even called it a tin can – until the tin car proved them wrong. For this film original locations of the race were dressed like 1964 again and while we see the car racing, we hear all the doubters in a massiv sound cloud – until he crosses the finish line.