MINI Film The Faith of a Few by Jung Von Matt/Spree Berlin

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The Faith of a Few

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Industry Cars
Media Film
Market Germany
Agency Jung Von Matt/Spree Berlin
Creative Stefan Amtmann, Christian Wölky, Till Eckel, Dustin Przibilla, Sebastian Hölzer, Lena Charbonnier
Production Anorak Film
Director Daniel Wolfe
Production Somesuch & Co
Released September 2017


One Show 2018
Moving Image Craft Craft - Sound Design / Single Silver

Credits & Description

AGENCY: Jung von Matt AG / Hamburg + ANORAK Film GmbH / Berlin + The Mill / London
Category: Automotive
Media: Film
Brand: Bmw Group
Client: Bmw Group Mini Brand Management
Product (Service): John Cooper Works
Country: Germany

Production Company: Anorak X Somesuch
Director: Daniel Wolfe
Production Designer: Robin Brown
Sound Design Company: Beatworms
Sound Designer: Cam Ballantyne
Advertising Agency: Jung Von Matt / Spree
Agency: Anorak Berlin, Germany
Entrant: Anorak Berlin, Germany
Idea Creation: Jung Von Matt Berlin, Germany
Production: Anorak Berlin, Germany
Production Designer: Robin Brown (Anorak Film)
Costume Designer: Gleb Ignatov (Anorak Film Gmbh)
Managing Director: Christiane Dressler (Anorak Film Gmbh)
Executive Producer: Christoph Petzenhauser (Anorak Film Gmbh)
Director: Daniel Wolfe (Anorak Film Gmbh)
Creative Director Agency: Till Eckel (Jung Von Matt/spree Gmbh)
Published: September 2017
Brief Explanation
In 1964, at the start of Rallye Monte Carlo, almost everyone was doubting the MINI before the start of the race.
Everyone but one man, John Cooper, whose unwavering determination eventually silenced the embittered symphony of the naysayers.
Comments like "sweet little tin can", "big dreams with small chances" and "surely will be defeated" are woven together
into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line
victorious against all odds.
Triumph is not the cheering of the crowd, but the silence of the doubters. That’s what the MINI John Cooper Works learned, when it won the Rallye Monte Carlo back in 1964. People made jokes about the car’s first appearance in this legendary race. They even called it a tin can – until the tin car proved them wrong. For this film original locations of the race were dressed like 1964 again and while we see the car racing, we hear all the doubters in a massiv sound cloud – until he crosses the finish line.