MINI Film Surgery by Publicis Mexico

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Industry Cars
Media Film
Market Mexico
Agency Publicis Mexico
Creative Group Head Luis Sordo, Diego Wallach, Jessica Apellaniz
Art Director Julio Cerón
Copywriter Fernando Martínez
Production Madrefoca
Director Santiago Chaumont
Producer Alejandro Saevich
Released December 2016


Clio Awards 2017
Film Product/Service: Short Form (between One [1] Minute And Five [5] Minutes) Bronze

Credits & Description

Advertised brand: MINI
Advert title: Cirugia
Media: Film
Advertising Agency: Publicis, Mexico City
VP Creatives: Jessica Apellaniz / Diego Wallach
Group Creative Director: Luis Sordo
Copywriter: Fernando Martínez
Art Director: Julio Cerón
Director: Santiago Chaumont
Executive Producer: Alejandro Saevich
Production Company: Madre Foca
Publicis México presents the Mini Self Park Assist campaign
The agency led by Juan Carlos Tapia presents the campaign to promote self park assist.
MINI this time opts for humor and cinematic narrative, to demonstrate that beyond being a classic, also has technology that puts it at the forefront. For example, with the Self Park Assist system, you take control of the car so that you enjoy your MINI, even when your mind is on the other side.
This magnificent campaign was developed under the creative leadership of Jessica Apellániz and Diego Wallach, the creative duo was integrated by Fernando Martínez and Julio Cerón. The films had the honor of being directed by Santi Chaumont and the production house was Madrefoca.