MINISTÈRE DE LA SANTÉ ET DES SERVICES SOCIAUX Film LA VIE EN ROSE by kbs+p Montreal

LA VIE EN ROSE

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Industry Public Safety, Health & Hygiene
Media Film
Market Canada
Agency kbs+p Montreal
Production Fly Studio
Director Francis Leclerc
Creative Director Luc Perreault
Art Director Jacynthe Hens
Copywriter Benoit Mendreshora
Producer Marie Josée Larocque
Account Supervisor Catherine Latendresse, Isabelle Châles, Mario Daigle
Editor Isabelle Malenfant
Released October 2012

Credits & Description

Advertiser: MINISTÈRE DE LA SANTÉ ET DES SERVICES SOCIAUX
Agency: kbs+
Category: Public Awareness Messages
Sound Design/Arrangement: Audio Z
Copywriter: Benoit Mendreshora
Account Supervisor: Isabelle Châles
Editor: Isabelle Malenfant
Chief Creative Officer: Luc Perreault
Creative Director: Luc Perreault
Planner: Maria Spensieri
Producer: Marie-Josée Larocque
Agency Producer: Mélanie Duguay
Account Supervisor: Catherine Latendresse
Cameraman: Catherine Tessier
Editing Company: Fly Studio
Post Production: Fly Studio
Music: Edith Piaf- "la Vie En Rose"
Director: Francis Leclerc
Art Director: Jacynthe Hens
Planner: Jocelyne Beaudet
Account Supervisor: Mario Daigle
Director Of Photography: Steve Asselin

Brief Explanation
This spot is part of a campaign created for the Ministry of Health and Social Services of Quebec. The campaign aims to educate people, be they victims or witnesses, about the reality of elder abuse and encourages them to become informed and report abusive behaviour. It shows instances of physical, psychological and financial abuse while a universal love song – Edith Piaf’s "La vie en rose" – plays in the background. It’s this juxtaposition of emotions that draws the viewer in and increases interest in the spot.