Minnesota State Lottery Film I'MN - Work Party by Periscope

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I'MN - Work Party

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Industry Lottery & Gambling
Media Film
Market United States
Agency Periscope
Production Saint Cloud
Released July 2017

Credits & Description

Category: Gambling
Media: Film
Brand: Minnesota State Lottery
Agency: Periscope
Geo: United States
Advertising Agency: Periscope, Minneapolis, USA
Production Company: Saint Cloud
Editorial: Ditch Edit
Color: MPC
Audio / Music: Grey Ghost
Published: July 2017
A new brand campaign for the Minnesota Lottery aimed at attracting Minnesotans with an adventurous spirit. Each spot features the new tagline (which serves more as a rally cry), and aligns with the notion that the Minnesota Lottery creates spontaneous moments worth opting in for.