|Agency||Taxi New York|
|Executive Creative Director||Dave Clemans|
|Creative Director||Michael Pierantozzi, Stephen Leps Saatchi|
|Art Director||Phillip Cho|
|Producer||Joyce Lee, Holly Flaisher|
Credits & Description
Avoiding the mechanical output that often comes with traditional motion capture techniques, Psyop instead interpreted the live action performances, translating them into the world of the spot. This gave Psyop’s animators creative freedom to sculpt performances and massage comedic timing. The spot’s lush look is the result of a novel approach to production that effectively dissolves the line between live action and animation.