|Executive Creative Director||Lance Martin|
|Creative Director||Jeff Maceachern|
|Art Director||Mike Lee Thomas|
Credits & Description
If Mio Changes your water, Mio Sport changes the game. For the launch of MiO sport we took regular office worker, Calvin, and with just a simple squirt, transformed him from paper pusher, to college athlete, to top draft prospect, to shoe endorser, to world-class phenom, right before your eyes. Weâve also included a series of hidden videos to air with the spot on YouTube that allow viewers to get to know these personas in a little more detail.