Mio Film Mio Swish by Taxi Canada

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Mio Swish

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Industry Non-alcoholic drinks
Media Film
Market Canada
Agency Taxi Canada
Executive Creative Director Lance Martin
Creative Director Jeff Maceachern
Art Director Mike Lee Thomas
Copywriter Mike Blackmore
Production Steam Films
Director Benji Weinstein
Production The Vanity
Released May 2013

Credits & Description

If Mio Changes your water, Mio Sport changes the game. For the launch of MiO sport we took regular office worker, Calvin, and with just a simple squirt, transformed him from paper pusher, to college athlete, to top draft prospect, to shoe endorser, to world-class phenom, right before your eyes. Weâve also included a series of hidden videos to air with the spot on YouTube that allow viewers to get to know these personas in a little more detail.
Category: Drinks, non-alcoholic
Client: Kraft
Agency: Taxi
Production: Steam Films, Toronto
Country: Canada
Director: Benji Weinstein
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Art Director: Mike Lee
Copywriter: Mike Blackmore
Agency Producer: Cynthia Heyd
Client: Kraft Canada
Product: MiO Sport
Executive Creative Director: Lance Martin
Creative Director: Jeff MacEachern
Associate Creative Director/Writer: Mike Blackmore
Senior Art Director/Writer: Mike Lee
Writer: Mike Shuman
Digital Strategist: Zach Klein
Group Account Director: Daniel Shearer
Account Manager: Zak Usher
VP, Integrated Production: Cynthia Heyd
Post Production Manager: Athena Kouverianos
Agency Producer: Ben Sharpe
Production Company: Steam Films
Director: Benji Weinstein
Cinematographer: Tico Poulakakis
Production Designer: Michael Walker
Wardrobe Stylist: Sheri Warner
Hair, Make Up, Wigs: Helene MacKenzie
Behind the Scenes: Max Sherman
Casting Director: Andrew Hayes (Powerhouse Casting)
Production Manager: Rob Jacklin
Line Producer: Andrew Graham
Broadcast, Development & Digital+: Tasha Litt
Executive Producer: Krista Marshall / Jenn Sykes
Editorial Company: Posterboy Edit
TV Editor: Griff Henderson
Assistant Editor/Content Editor: Danica Pardo
Behind the Scenes Editor: James Arthurs
Executive Producer: Michelle Lee/Amanda Field
Colour Facility: Alter Ego
Colourist: Wade Odlum
Executive Producer: Greg Edgar
Post Production: The Vanity
VFX Supervisor: Sean Cochrane
VFX Artist: Naveen Srivastava
Flame Assistant: Michael Medeiros
Lead CG Artist: Josh Clifton
Executive Producer: Stephanie Pennington
Audio House: Eggplant Collective
Producer: Adam Damelin
Engineer: Nathan Handy
Executive Producer: Nicola Treadgold
Music Licensing: Girth Music
Director of Licensing: Danielle Lindy
Track: "Eye of the Tiger" by Survivor