Miracle Whip: Witch hunt by mcgarrybowen New York for MIRACLE WHIP

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Miracle Whip: Witch hunt

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Industry Sauces
Media Film
Market United States
Agency mcgarrybowen New York
Director Joachim Black
Creative Director Michael Straznickas, Dave Reger Leo Burnett
Art Director Brant Herzer
Copywriter Tyler Campbell
Producer Tim Kerrison
Account Supervisor John Fraser
Editor Rick Lawley At The Whitehouse, Edit Producer
Released February 2012

Credits & Description

Category: Savoury Foods
Advertiser: KRAFT FOODS
Product/Service: MIRACLE WHIP
Agency: mcgarrybowen
Production Company: PARK PICTURES, New York, USA
Chief Creative Officer: Ned Crowley
Creative Director: Dave Reger/Michael Straznickas
Copywriter: Tyler Campbell
Art Director: Brant Herzer
Agency Producer: Katie Juras
Account Supervisor: John Fraser
Producer: Tim Kerrison
Director: Joachim Black
Editor: Rick Lawley/Edit Producer: Laurie Adrianopoli
Sound Design/Arrangement: Soundtree (London)
Post Production: Mpc (Nyc/London)
Animation: Colorist: Jean Clement Soret/Flame Artist: Evan Schoonmaker
Lighting: Jan Valicky
Music: Soundtree (London) Nick Foster/Peter Raeburn (Original Score)
Account Manager: Lindsey Clark
Planner: Shawna Ross
Cinematographer: Jan Valicky
Director Of Photography: Jan Valicky
EditingCompany: Whitehouse
Account Manager: Lindsey Clark
Planner: Shawna Ross
Cinematographer: Jan Valicky
Director Of Photography: Jan Valicky
Editing Company: Whitehouse
Other Credits: David Gerbosi/Tim Konn/Cathi Fremer/Jackie Kelman Bisbee/Dinah Rodriguez/Mitch Stockwell

English Description
Following the success of our Love/Hate 2011 campaign, Miracle Whip discovered the uniformed opinion was often the loudest, most heard. Conversely, a large group of people who were unsure of what Miracle Whip was, had decided they didn’t like it before they even tried it – precisely because of these loud, biased opinions.

At Miracle Whip, we're fighting against the prejudice that can pollute fresh minds about our creamy blend of sweet and tangy.

We stand in harsh opposition to all forms of pre-judging. Especially when that pre-judging is about Miracle Whip. We embrace thoughtful consideration and applaud those who believe firsthand experience trumps secondhand information. We strive to silence the "I hate it, but oh, I've actually never tried it" crowd. Simply put, we are here to help people re-think their stance on Miracle Whip.

Join the cause and help us challenge the world to Keep an Open Mouth.