Missouri Lottery Film Spelling Bee by Barkley

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Spelling Bee

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Industry Lottery & Gambling
Media Film
Market United States
Agency Barkley
Associate Creative Director Jeremy Gilberto, Jordan Breindel
Executive Creative Director Katy Hornaday
Creative Director Chris Cima, Doug Hentges
Art Director Audrey Wilcox
Copywriter Courtney Hoenicke
Production Nexus Productions
Director Johnny Kelly
Released October 2018

Credits & Description

Alternative title: Cause an Effect
Agency: Barkley
Media: TV
Category: Finance & insurance
Client: Missouri Lottery
Agency: Barkley
Production: Nexus Studios
Country: United States of America
Director: Johnny Kelly
Executive Creative Director: Katy Hornaday
Creative Director: Doug Hentges
Creative Director: chris cima
Copywriter: Courtney Hoenicke
Art Director: Audrey Wilcox
Associate CD / Art Director: Jeremy Gilberto
Associate CD / Copywriter: Jordan Breindel
Agency Producer: Shawn Wallace
Senior Producer: Isobel Conroy
Executive Director May: Scheve Reardon
Chief Marketing Officer: Nancy Rollins
Advertising Manager: Rhonda
Director of Integrated Production: Melany Esfeld
Production Manager: Annika Bauer
Production Assistant: Connie Black
Lead / Supervisor: Dave Hunt
Art Direction: Callum Strachan
Modelling & Texturing: Nur Diker Koksal, Carl Kenyon, Dorianne Fibleuil, Remy Dupont, Felip Docolomansky
2D Animatic: Dylan White
3D Animation: Matt Morris, Gary Cureton, Benjamin Tron
Lighting & Rendering: Carl Kenyon, Valérie Guichard
Compositing: Germán Díez, Ken Hau
Music, Sound Design & Mix: Antfood
Published: October 2018
Johnny Kelly’s typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems. The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar. Nexus Studios’ 3D artists tackled a variety of challenges for Johnny including creating miniature trees from scratch, whittled wooden characters and a convincing grass ‘flock’ texture. To keep the spot as textural as possible, artists scanned paint textures, added wobbles to the camera moves and worked on finding the right scale of carving for the ‘wooden’ characters featured. In creating realistic currency, the team shot an hour of test footage with a dollar bill to see how it bends, floats, wobbles, and reacts to lighting.