Mitsubishi Film Best Burger In Town by Africa Sao Paulo

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Best Burger In Town

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Industry Cars
Media Film
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Creative Director Marco Martins, Rafael Campello
Art Director Edson Rosa, Marcelo Reginato
Copywriter Raphael Quatrocci
Production Saigon Filmes
Director Vellas
Released January 2017

Awards

El Ojo Festival 2017
Producción Audiovisual – CRAFT Efectos Visuales Oro
Producción Audiovisual – CRAFT Producción Integral Oro
Producción Audiovisual – CRAFT Dirección Plata
Producción Audiovisual – CRAFT Dirección de Arte Plata
Producción Audiovisual – CRAFT Edición Plata
Producción Audiovisual – CRAFT Uso de Música Original Plata
Film Automóviles, Camiones y Motos. Accesorios y Repuestos Bronce

Credits & Description

Agency: Africa
Title: Best Burger In Town
Client: Mitsubishi Motors do Brasil
Product: ASX

CCO: Sergio Gordilho
Creative Directors: Rafael Campello / Marco Martins
Copywriter: Raphael Quatrocci
Art Director: Edson Rosa
Agency Producers: Rodrigo Ferrari / Patricia Melito / Mariana Hermeto
Client Services: Carolina Barretto/ Carolina Boccia / Carolina Pires / Barbara Oliveira/ Giovanna Mello/ Maithe Diniz
Planning: Rodrigo Maroni / Aldo Pini / Vitor Amos
Media: Luiz Fernando Vieira / Rodrigo Famelli / Antonio Arbex / Caio Lima
Production Company: Saigon Filmes
Director: Vellas
Executive Production: Marcelo Altschuler
Production Coordinators: Carol Pessini / Gabriela Mangieri / Marina Blum
D.O.P.: Pierre Kerchove
Art Director: Marcelo Reginato
Editing: Rami D`Aguiar
Post-production coordinator: Virgini Fares
Post-producer: Fabio Abreu
Post-production: Nash Production (Cirilo Bonazzi)
Sound Design: Big Foote Music
Sound Production: Chris Jordao and team
Client Approval: Robert Rittscher / Fernando Julianelli / Leticia Mesquita / Marcelo Benaci
Synopsis:
To introduce the new ASX in Brazil, Mitsubishi Motors launched a commercial created by ad agency Africa filled with humor that shows a man crossing a town in a state of total chaos for a simple reason: desire for eating the best hamburger in town.
Called Best Burger in Town, the film directed by Vellas from Saigon features a soundtrack written by the same creative team involved in the film. While driving his Mitsubishi ASX 2018, the protagonist sings the song as if he were narrating his journey.