Built Better. Backed Better. by Common Good, John St for Mitsubishi

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Built Better. Backed Better.

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Industry SUV & Four Wheel Drive
Media Film
Market Canada
Agency Common Good
Agency John St
Director Common Good
Art Director David Glen
Released June 2014

Credits & Description

Mitsubishi vehicles are built to last. We never compromise on durability and reliability. Our vehicles are engineered with Japanese quality and technology developed through over 100 years of experience. Our 10-year warranty is proof of our pride, our confidence, and our promise to customers. We have the Best Backed Cars in the World ™. Not because we have to, because we can.
Client: Mitsubishi Motor Sales of Canada
Media: TV
Agency:  john st
Executive Creative Directors:  Angus Tucker / Stephen Jurisic
Writer: Dhaval Bhatt
Art Director: David Glen
Agency Producer:  Mike Hasinoff
Account Service:  Ian Brooks/Melanie Courtois
Brand planning: Megan Towers
Director: Common Good
Production Company: Common Good
Exec Producer: Stefani Kouverianos, Miriana DiQunzio 
Editorial (Editor, Editorial Company): Mark Paiva, Saints Editorial
Telecine: Wade Odlum, Alter Ego
Online & Finishing: Alter Ego
Music & Sound: Eggplant Collective
Audio House:  Eggplant Collective
French Translation: Martin Bélanger
Live Date/Air Date: June 16 2014