Mitsubishi Film A Classic Reborn by Butler, Shine, Stern & Partners San-Francisco

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A Classic Reborn

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Industry Cars
Media Film
Market United States
Agency Butler, Shine, Stern & Partners San-Francisco
Production Sibling Rivalry
Released March 2018

Credits & Description

Alternative title: Eclipse Cross Duo
Client: Mitsubishi Motors North America
Agency: Butler, Shine, Stern & Partners
Production Company: Sibling Rivalry
Music: Shindig Music
Editorial Company: Cleaver Editorial
Visual Effects: JAMM
Color: The Mill NY
Mix: One Union
Published: March 2018
Synopsis:
Emmy award-winning violinist, Damien Escobar teamed up with pianist and producer, William Joseph to help introduce the all-new 2018 Mitsubishi Eclipse Cross with intuitive technology and available Super All-Wheel Control. The result was a reimagined version of “I Wanna Rock” by Twisted Sister. It’s a classic, reborn.
Mitsubishi Motors North America, Inc. (MMNA) today released its new marketing campaign for the all-new 2018 Eclipse Cross. With a reputation of being fun to drive and advanced in technology, the Eclipse sports car was one of Mitsubishi’s best-selling, iconic vehicles. Now, the Eclipse moniker is being reborn with the same reputation for driving dynamics and technology in the form of a crossover. The new advertising creative capitalizes on the reinvigoration of the brand as well as the classic vehicle and a classic song, both being reborn.
The latest spots began airing today and feature world-renowned musicians Damien Escobar and William Joseph. Escobar is an Emmy award-winning violinist, and Joseph is a pianist, recording artist, and producer whose performances garner millions of views online. The spots feature the musicians’ creative interpretation of the Twisted Sister classic rock anthem, “I Wanna Rock” and position the vehicle as the CUV that has it all with premium styling, intuitive technology and Super All-Wheel Control (S-AWC) starting at $23,295.