Float by John St for Mitsubishi

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Float

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market Canada
Agency John St
Director Mike Maguire
Art Director Nellie Kim
Production Suneeva
Released June 2013

Credits & Description

Toronto, ON – June 12, 2013 – Mitsubishi Motor Sales of Canada has launched a new campaign in support of the all-new 2014 Outlander.
In a new national TV spot, the extraordinary inventions of an eager neighbour are not enough to impress the owner of the technologically advanced Outlander.
“Every car company refers to their new model year as ‘all-new’, but in the case of the Outlander it actually is. So we wanted to showcase these technologically advanced features in a unique and memorable way”, says Chris Hirsch, Creative Director at john st., the agency responsible for the campaign.
Peter Renz, Director of National Marketing at Mitsubishi Motor Sales of Canada adds, “Mitsubishi has always stood for innovation and performance, but we've built a range of new technologies into the new 2014 Outlander that take this to the next level. I think we're going to surprise a lot of buyers in the compact SUV segment looking for superior technology and superior value in one package".
A radio campaign highlights the individual features, while digital and print round out the buy.
Media: TV
Category: Automotive
Brand: Mitsubishi
Geo: Americas, Canada
Advertising Agency: john st., Canada
Executive Creative Directors: Angus Tucker, Stephen Jurisic Creative Directors: Chris Hirsch, Nellie Kim
Copy Writer: Chris Hirsch
Art Director: Nellie Kim
Agency Producer: Marc Siversky
Account Service: Ian Brooks, Sarah Frackowiak
Strategic Planning: Megan Towers
Director: Mike Maguire
Production Company: Suneeva
Exec Producer: Geoff Corninsh
Editorial: Griff Henderson, PosterBoy
Audio House: Vapor Music