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Mixta Film ALUATTA by Publicis Madrid

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ALUATTA

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Industry Beers and Ciders
Media Film
Market Spain
Agency Publicis Madrid
Director Michele Picci Publicis Italy
Executive Creative Director Marcelo Vergara, Santiago Lucero, Leandro Raposo, Pablo Stricker, Fabio Mazia, Pablo Colonnese
Art Director Oscar Martínez
Copywriter Sito Morillo
Account Supervisor Federico Fernández
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: GRUPO MAHOU SAN MIGUEL
Product/Service: MIXTA BEER
Agency: PUBLICIS COMUNICACIÓN ESPAÑA
Production Company: PUBLICIS COMUNICACIÓN ESPAÑA, Madrid, SPAIN
Date of First Appearance: Nov 23 2010
Executive Creative Director: Marcelo Vergara/Fabio Mazia/Santiago Lucero
Copywriter: Sito Morillo
Art Director: Óscar Martínez
Agency Producer: Gustavo Samaniego/Carlos Sánchez
Account Supervisor: Federico Fernández
Advertiser's Supervisor: Eloisa Ochoa/Carmen Cano/Isabel Castillo/Blanca Gispert/Marta Díaz
Director: Publicis
Sound Design/Arrangement: Play Rec
Post Production: Telson
Account Manager: Natalia Marín

English Description
If each thing has a name it's because somebody and some stage decided that was its name. In this campaign we discover the moment when this difficult decision was made.

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