|Industry||Shoes, Sportswear, Athletic Footwear & Accessories|
|Agency||McKinney New York|
|Art Director||Will Dean|
Credits & Description
Manifesto follows runners' journeys over misty landscapes of plains, bridges, tunnels, forests and stadium stairs. Crane's lilting soundtrack accompanies a powerful narrative poem evoking the liberation of running. "It was important to keep this spot from feeling like a typical sports montage, but still maintain the drive and energy that is synonymous with athletes in motion," noted Crane, who carefully selected the track's instrumentation to project the artful tone he felt the piece demanded. The soundtrack juxtaposes classically inspired piano and cello lines with the aggressive pulse of a distorted double bass to achieve the perfect balance between originality and the dynamism so closely associated with athletics.