MO Museum Film Story of the World by New! Vilnius

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Story of the World

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Industry Museums & Libraries
Media Film
Market Lithuania
Agency New! Vilnius
Creative Director Tomas Ramanauskas
Art Director Regis Pranaitis
Released October 2018

Credits & Description

Category: Recreation, Leisure
Media: Film
Brand: MO Museum
Agency: New!
Geo: Lithuania
Advertising Agency: New! creative agency, Vilnius, Lithuania
Creative Director / Copywriter: Tomas Ramanauskas
Art Director: Regis Pranaitis
Project Lead: Sigita Rudaitytė
Graphic Designer: Ona Bričkutė
Sound: Drop Audio
Published: October 2018
Synopsis:
MO is a new museum about to be launched in Vilnius, exceptionally dedicated to Lithuanian modern art. With the launch of the museum approaching, we wanted to speak to the people, who were not necessarily all so excited about this historic event or Lithuanian art in general, due to differences in taste, background, or viewpoint. Most simply didn’t know that Lithuania has so much modern art worth their eye. To address all of that, we’ve came up with an idea to display the art MO owns in one story that everyone would know. We told the story of the world and illustrated it with more than 60 art pieces from museum’s collection. In this way we were able to show that each potential visitor can surely find something to relate to in Lithuanian modern art, and that local art has power to speak about universal topics. The results of the video were beyond expectations, with thousands of views, hundreds of shares, and mass media writing articles about it.