Modelo Film What’s Important Never Changes by The Community Miami

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What’s Important Never Changes

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Industry Beers and Ciders
Media Film
Market Brazil
Agency The Community Miami
Director Vincent Haycock
Creative Director Ricky Vior, Leo Prat
Producer Melati Pohan
Editor Gary Knight - Final Cut
Production Cut & Run
Production Park Pictures
Released June 2013

Credits & Description

Senores, this is the real world. Modelo’s campaign via La Comunidad is directed by Vincent Haycock and edited by Gary Knight to showcase the authentic, the passionate, and the dynamic world we live in. It’s a world where things change rapidly but great things never change. Like Modelo Especial, quality since 1925, and the truism that it is what’s inside that counts. Real expression is better than a text message. Talent is more important than fame.
Spot Titles:
• “What’s Important Never Changes” :30 
• “It’s What’s Inside the Matters” :30 
• “You Don’t Say It” :30 
Advertising Agency: La Comunidad
Chief Creative Officer/Founder: Joaquin Molla 
Creative Director: Leo Prat
Creative Director: Ricky Vior
VP of Integrated Production: Laurie Malaga
Production Company: Park Pictures
Director: Vincent Haycock
Executive Producer/Owner: Jackie Kelman Bisbee
EP/Head of Production: Dinah Rodriguez
Executive Producer: Mary Ann Marino
Line Producer: Geogg McLean
Editorial Company: Cut+Run
Editor: Gary Knight
Producer: Melati Pohan
Executive Producer: Rana Martin
Conform: Vapor Post
Smoke Artist: John Holzman
Flame Artist: Duane VaianiSound Design & Mixer: Gustavo Briceno