Mondelez Film Detective by Havas Worldwide Prague

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Industry Biscuits
Media Film
Market Czech Republic
Agency Havas Worldwide Prague
Creative Director Milos Koci
Art Director Lais Veloso
Copywriter Karla Calheiros
Production Boogie Films
Director Juraj Janis
Released February 2018

Credits & Description

Media: TV
Category: Confectionery & snacks
Client: Mondelez Czech Republic
Brand: Opavia
Agency: Havas Worldwide Prague
Production: Boogiefilms
Country: Czech Republic
Director: Juraj Janis
Creative Director: Milos Koci
Art Director: Lais Veloso
Copywriter: Karla Calheiros
Account Director: Monica Hubner
Agency Producer: Barbora Safarikova
Account manager: Dominik Matusinsky
Published: February 2018
Opavia is the number one biscuit brand in the Czech Republic in sales. But the Opavia brand was not much recognized as their packages carried a sub-brand name. Our goal was to show that everyone's favourite biscuits were actually Opavia biscuits by introducing the brand in their packs. During research, we had discovered that people like their cookies so much that they even hide their favorite ones from family members. So we used that insight to brand their communication with the concept: "where do you hide your Opavia?", and created the detective character, who goes around the house finding everyone's Opavia.