Film Opportunity Roars by kbs+p New York

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Opportunity Roars

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Industry Website
Media Film
Market United States
Agency kbs+p New York
Chief Creative Officer Patrick Scissons
Executive Creative Director Michele Kunken
Creative Director Mike Abell
Art Director Kevin Gentile
Production MJZ
Production The Mill
Released September 2017


One Show 2018
Moving Image Craft Craft - Visual Effects / Single Bronze

Credits & Description

Campaign: Saved By Monster
Category: Professional Services
Client: Monster
Brand: Monster
Media: Film
Country: USA
Advertising Agency: Kbs New York, Usa
Executive Creative Director: Michele Kunken
Executive Producer: Karen Mckibben
Assistant Producer: Isabelle Vrod
Head of Business Leadership: Jon Schwartz
Business Director: Elizabeth Asselin
Date: September, 2017
Don’t worry, job seekers. Monster will help you find better than your bad bosses.

ART DIRECTOR: Kevin Gentile
The Mill / New York
MJZ / New York
MPC / New York
DIRECTOR: Matthijs van Heijningen
PRODUCER: Eriks Krumins / Donald Taylor / Rebecca Boorsma / Melanie Wickham / Clairellen Wallin / Anastasia Von Rahl
AGENCY PRODUCER: Karen McKibben / Isabelle Vrod
CREATIVE TEAM: Mark Gethin / Jalisa House / Ruben Vandebroek / Kyle Cody / Kevin Ives / Kshitij Khanna / Molly Intersimone / Dae Yoon Kang / Yoon-sun Bae / Rachel Moon/ Dhruv Shankar / Taner Besen
CREATIVE TEAM: Rob Meade / Sung Eun Moon / Adam Dewhirst / Todd Akita / Nick Couret / Jackie Liao / John Wilson / Emily Meger / Jeff Lopez / Seon Crawford / Arman Matin / Ren Hsien-Hsu / Lauren Shields
CREATIVE TEAM: Tyler Heckman / Sewang Kim / Jonathan McCoy / Incheol Jeong / Justin Diamond / Anna Cardillo / Jimmy Gass / Constance Bensen / Hannah Lee / Krystal Sae Eua / Jeffrey Lee / Blake Guest CREATIVE TEAM: Tom Graham / Juan Zavala / Ziming Liu / Sivasubramanian Murugesans / Vitaal Kuntla / Leela Shanker / Sendil Kumar J / Karthik Viswanathan / Murali Krishna Reddy / Muthyala Krishnaiah / CREATIVE TEAM: Gokul Navaneethan / Sathyaraj A / Karthick Karuppaswamy / Sandeep Patil / Jai Kishan / Tarun Kumar / Chaitali Shah / Giri Prasath S / Cedric Menard / Charles Lee / Nole Murphy
Entry Summary
Monster had lost its position as a market leader due to increasing competition that outspends them and a young generation of job seekers who were unfamiliar with the brand. They wanted to re-introduce themselves as a company that brings opportunity and humanity to the challenging and lonely job search process. What better way to do that than create a memorable 50-ft CG monster that is a living, breathing product demonstration and a powerful manifestation of the brand?

Brief Explanation
We relaunched Monster with an epic anthem spot that features a 50-foot monster rescuing a woman from her dreary office with an obnoxious boss and taking her on a journey to find the perfect job. The story is emblematic of the job search; at first, it’s scary, but as you go through the process with Monster by your side, you get more comfortable and confident until you ultimately land the job of your dreams.