MONTBLANC Film Discover The Magic Of Craft, 3 by Scholz & Friends Berlin

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Discover The Magic Of Craft, 3

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market Germany
Agency Scholz & Friends Berlin
Chief Creative Officer Matthias Spaetgens
Creative Director Jörg Waschescio
Art Director Max Marohn, Ramona Junggeburth
Copywriter Felix John
Production Salon Alpin
Released November 2016


LIA Awards 2017
Digital Animation/motion Graphics Silver Winner
Digital Microsites Silver Winner
Design Motion Graphics - Animation Silver Winner
Digital Visual Design Silver Winner
Digital Art Direction Bronze Winner

Credits & Description

Entrant: Scholz & Friends, Berlin
Brand: Montblanc
Corporate Name of Client: Montblanc International GmbH
Senior Manager Brand Communications: Emel Biallas
Associate Director Marketing Communications: Maria Groh
Agency Account Managers: Nina Stegmann/Janice Kretschmer/Jana Huth
Agency Strategic Planners: Kilian Kapfer/Kirill Falkow
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Matthias Spaetgens
Managing Creative Director: Robert Krause
Creative Director: Jörg Waschescio
Copywriter: Felix John
Art Directors: Max Marohn/Ramona Junggeburth
Agency Producers: Nele Siegl/Kristin Ammon
Programmer: Stefan Paul Kernjak
Production Company: Salon Alpin, Vienna
Directors: Lip Comarella/Simon Griesser
Directors of Photography: Lip Comarella/Simon Griesser
Animation Company: COLA, Lisbon
Character Design - Painting: Daniela Leitner
Editors: Lip Comarella/Simon Griesser
Music Production Company: fifth music, Innsbruck
Music Composer: Matthias Hacksteiner
Montblanc has a long-standing tradition of the finest craftsmanship. The craftsmen’s skills and traditions handed on from generation to generation lay the foundation for the brand’s outstanding quality. The campaign’s objective is to bring Montblanc into the consumer’s relevant set for the Christmas season – the highest grossing time of the year – as a brand with a long tradition of craftsmanship.
During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.
Under the tagline “The Magic of Craft”, we visit the diligent craftsmen at the Montblanc workshops in Switzerland, Italy and Germany. Befitting the content and the strategy, the web experience itself is a carefully hand-crafted stop-motion animation. The design of the hand-crafted puppets and film sets is modern yet emotional and uses a wide variety of materials from silicon, to wood and leather.
The web experience further strengthened Montblanc’s positioning as a company with a long tradition of the finest craftsmanship and brought the brand to the consumer’s relevant set for the Christmas season.