MONTBLANC Film The Beauty of a Second by Leo Burnett Milan

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The Beauty of a Second

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market Italy
Agency Leo Burnett Milan
Art Director Andrè Gidoin
Digital Creative Director Paolo Boccardi Creative Director Arc
Released April 2012

Credits & Description

CAMPAIGN: The Beauty of a Second
ADVERTISER: Montblanc International GmbH
AGENCY: Leo Burnett Co. Milan, Italy
Executive Creative Directors: Paolo Dematteis/ Riccardo Robiglio
Copywriters: Francesco Simonetti/Markus Johansson
Art Director: Andrè Gidoin
Digital Creative Director: Paolo Boccardi
Music Composer: Marcus Loeber
Description of the Project
The Beauty of a Second is an international campaign for Montblanc chronographs conceived for the web and a worldwide audience and target. The simple idea was to ask people to create a one-second-long video that celebrates the fragile beauty that can be found in this small unit of time.