Morrisons Film For your Christmas/ The Truth by Academy Films, MullenLowe London

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For your Christmas/ The Truth

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Industry Supermarkets
Media Film
Market United Kingdom
Agency Academy Films
Director Junior Ad, Si Scott
Executive Creative Director Richard Denney
Art Director Helen Rhodes
Copywriter Matt Lever
Editor Joe Guest
Agency MullenLowe London
Executive Creative Director Dave Henderson
Creative Director Tom Hudson
Producer Lucy Gossage
Account Supervisor James Pool, Alice Tendler
Released November 2012

Awards

Clio Awards, 2013
Film Television/Cinema Silver

Credits & Description

Advertiser: MORRISONS
Agency: DLKW LOWE
Category: Retail Stores
Advertising campaign: THE TRUTH
Planner: Alex Huzzey
Agency Producer: Abigail Tarrant
Cinematographer: Alex Barber
Account Supervisor: James Pool
Editor: Joe Guest (Final Cut)
Producer: Lucy Gossage
Copywriter: Matt Lever
Music: Original Composition by John Debney
Executive Creative Director: Richard Denney
Executive Creative Director: Dave Henderson
Account Supervisor: Alice Tendler
Sound Design/Arrangement: Ben Leeves @ Grand Central Recording Studios
Post Production: Finish
Art Director: Helen Rhodes
Animation: Mark Waring (Clapham Road Studios)
Director: Si And Ad
Creative Director: Tom Hudson

Brief Explanation
Morrison's understands The Truth about Christmas: It's hard work, it's stressful. There is so much to do, so much to cook and so many people making mis-guided attempts at helping. But it's Christmas and you wouldn't have it any other way