Motor Accident Commission (MAC) Film GEAR UP - BODY PAINT by Clemenger BBDO Adelaide, Filmgraphics Entertainment

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GEAR UP - BODY PAINT

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Industry Traffic safety
Media Film
Market Australia
Agency Clemenger BBDO Adelaide
Director Phil Meatchem
Creative Director Greg Knagge, Geoff Robertson
Art Director Paul Stratton
Copywriter Matt O'grady
Agency Filmgraphics Entertainment
Released November 2010

Credits & Description

Category: Public Health & Safety
Advertiser: THE MOTOR ACCIDENT COMMISSION OF SOUTH AUSTRALIA
Product/Service: MOTORCYCLE SAFETY AWARENESS
Agency: CLEMENGER BBDO ADELAIDE
Production Company: FILMGRAPHICS ENTERTAINMENT, Sydney, AUSTRALIA
Date of First Appearance: Nov 7 2010
Creative Director: Greg Knagge/Geoff Robertson
Copywriter: Matt O'grady
Art Director: Paul Stratton
Agency Producer: Jules Callen
Director: Phil Meatchem
Account Manager: Erik De Roos
Other Credits: Kim Boehm

English Description
To demonstrate the ineffectiveness of everyday clothing in a motorcycle accident, a motorcyclist is shown falling from his bike wearing nothing but body paint.