Motorola Film AFTERMATH by Ogilvy & Mather London

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AFTERMATH

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Industry Mobile phones, devices & accessories
Media Film
Market United Kingdom
Agency Ogilvy & Mather London
Executive Creative Director Gerry Human
Creative Director Alasdair Graham
Art Director Andy Wyton
Copywriter Björn Persson
Production Rsa Films
Director Carl Erik Rinsch
Released February 2011

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: MOTOROLA
Product/Service: DEFY MOBILE PHONE
Agency: OGILVY & MATHER ADVERTISING LONDON
Production Company: RSA FILMS, London, UNITED KINGDOM
Date of First Appearance: Feb 9 2011
Executive Creative Director: Gerry Human
Creative Director: Alasdair Graham
Copywriter: Bjorn Persson
Art Director: Andy Wyton
Agency Producer: Russell Benson
Account Supervisor: Katie Edwards
Producer: Margo Mars
Director: Carl Erik Rinsch
Editor: Richard Orrick
Sound Design/Arrangement: Wave
Post Production: Mpc
Account Manager: Lisa Walton
Planner: Frank Durden
Cinematographer: Jan Richter-Friis
Editing Company: Work
English Description
The new Motorola Defy is a water, scratch and dustproof mobile phone that survives anything. Our target market were young, social city dwellers so wanted to bring out the reason why this group would need a phone that had these qualities. We realised it was 2am proof - it was dance floor proof, beach proof, drink proof and ultimately your entire life proof. By showing the aftermath of a wild party where everything is broken except the phone, we wanted to dramatize its robust features. That is why we launched the Motorola DEFY Life Proof campaign.