Motorola Film Up-upgrade by Ogilvy Paris

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Industry Mobile phones, devices & accessories
Media Film
Market United States
Agency Ogilvy Paris
Creative Director Jamie Standen, Mark Forgan
Production Sovage
Director Lucas Posson
Released November 2017

Credits & Description

Category: Electronics, Technology
Brand: Motorola
Media: Film
Country: France
Jan Huckfeldt – CMO
Olivier François – Executive Director Global Engagement Marketing
Roberto Gomez Reyes – Global Brand and Retail Marketing Director
Cole Moir – Global Lead Digital & Social
Ruben Juninck – Global Engagement Marketing Manager

Credits, Ogilvy Paris:
Natalie Rastoin – President Ogilvy Paris
Jamie Standen – Creative Director
Mark Forgan – Creative Director
Emmanuel Ferry – Managing Director
Ben Messiaen – Business Partner
Astrid Aude – Account Manager
Brune Sabran – Account Executive
Diane de Bretteville – Producer

Production House Credits
Production house – Sovage
Director – Lucas Posson
Director of photography – Ludovic Zuily
Head of production – Lorette Delva
Producer – Willy Morencé
Post production house – NOD

Motorola Playfully Responds to Samsung’s ‘Growing Up’ Ad
It’s time to Up-upgrade to Motorola
Date: November, 2017
Motorola released a new video today in response to Samsung’s ‘Upgrade to Galaxy’ ad that playfully encourages people to ‘Up-upgrade’ to the company’s innovative moto z family of smartphones and moto mods instead of the latest Galaxy Note 8 (link here).
The original Samsung ad features an iPhone fan who finally purchases the latest Galaxy smartphone after years of seeing his girlfriend show off her own Samsung Galaxy. Motorola took Samsung’s ad one step further and, in less than two weeks, imagined and produced the end of the clip where the man comes home to show his girlfriend his new Samsung Galaxy. What happens next catches him completely by surprise.
It’s time to go past upgrades and rethink the smartphone. Motorola’s moto z family and moto mods allow for different features to be added to your phone in a snap. In Motorola’s new video, the ultra-cool Insta-Share projector is featured, which allows you to project videos from your phone and turn any flat surface into a 70” big screen on the fly.
And that’s just the beginning. The moto z family gives users other mods in Moto’s arsenal including a 360° camera, giving you the ability to relive memories in fully interactive 4K 360° video. Heard about the JBL SoundBoost speaker? It allows you to add booming speakers to your moto z anytime! As true game changers, the mods are much more than just upgrades – each opens up tons of new possibilities for your phone.
What better opportunity to highlight Motorola’s innovations than a fun, playful response?