Mountain Dew Film Dewey Ryder by BBDO New York

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Dewey Ryder

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Industry Soft Drinks
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Lauren Connolly
Creative Director Monty Pera, Don Marshall Wilhelmi, Alisa Sengel Wixom, Kris Wixom
Art Director Monty Pera, Kris Wixom
Copywriter Don Marshall Wilhelmi, Alisa Sengel Wixom
Production Chelsea Pictures
Director David Gordon Green
Released November 2017

Credits & Description

Mountain Dew launched a new creative campaign celebrating the career of NASCAR's Dale Earnhardt Jr. and passing the torch to his replacement: Danny McBride! Dale Jr. is one of the world's most loved athletes and has been a spokesperson for Dew for over a decade. Instead of going the somber route when he retires at the end of the season, Dew is staying true to its brand and releasing a humorous tribute piece. The spot, created by BBDO New York, introduces the world to a hilarious new character named 'Dewey Ryder'. Along with the digital premiere today, the campaign will debut on television during Dale Jr.’s second to last race in Martinsville this Sunday (October 29) and also air during Game 5 of the World Series that evening.
Media: TV
Category: Drinks, non-alcoholic
Client: Mountain Dew
Agency: BBDO New York
Production: Chelsea Pictures
Country: United States of America
Director: David Gordon Green
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Lauren Connolly
Creative Director/ art director: Monty Pera
Creative Director/ writer: Don Marshall Wilhelmi
Creative Director/ art director: Kris Wixom
Creative Director/ writer: Alisa Wixom
Executive Producer: Lisa Mehling
DoP: Eric Tremi
Group Executive Producer: Julian Katz
Associate Producer: Danielle Lukacs
Senior Account Director: Ladd Martin
Senior Account Director: Josh Steinman
Account Director: Katie Reaves
Group Planning Director: Chris Cummings
Group Communications Planning Director: Yin Chung
Junior Planner: Sam Schwarz
Partner: Lisa Mehling
Line Producer: Julianne Maloney
Edit House: No6
Editor: Jason McDonald
Assistant Editor: Jasmine McCullough
Senior Producer: Laura Molinaro
Executive Producer: Corina Dennison
Senior VFX Artists: Ed Skupeen / John Shea
VFX Assistant: Mark Reyes
Color: Company 3
Colorist: Tim Masick
Audio Post: Heard City
Mixer: Philip Loeb
Audio Executive Producer: Sasha Awn