|Industry||Public Safety, Health & Hygiene|
|Agency||Cummins & Partners Melbourne|
|Creative Director||Doogie Chapman|
|Art Director||Connor Beaver|
|Production||The Glue Society|
Credits & Description
To mark World Suicide Prevention Day, Movember released a series of how-to videos that taught men how to open up. Designed to autoplay natively without sound in Facebook newsfeeds, the films carried a hidden message about the importance of un-muting and asking a man if he's in trouble, and not just assuming everything is OK.