Movimiento Evitemos El Suicidio Film PLAYGROUND by Ogilvy & Mather Mexico

PLAYGROUND

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Industry Public awareness
Media Film
Market Mexico
Agency Ogilvy & Mather Mexico
Director Rodrigo García Saiz
Copywriter Raul Rivera, Manuel Vega, Javier Macías
Producer Blanca Moreno
Account Supervisor Brigitte Echazarreta
Editor Leonel Pérez
Production Central Films
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Public Awareness Messages Bronze

Credits & Description

Title: PATIO
Type of entry: Product & Service
Category: Public Awareness Messages
Advertiser: MOVIMIENTO TODOS LOS DIAS ES EL DIA PARA NO DISCRIMINAR
Product/Service: MOVIMIENTO TODOS LOS DIAS ES EL DIA PARA NO DISCRIMINAR
Agency: OGILVY & MATHER Mexico City, MEXICO
Chief Creative Officer: Miguel Angel Ruiz
Creative Director: Manuel Vega
Copywriter: Manuel Vega/Javier Macías/Raul Rivera
Agency Producer: Juan Pablo Osio
Account Supervisor: Brigitte Echazarreta
Producer: Blanca Moreno
Director: Rodrigo García
Editor: Leonel Perez
Sound Design/Arrangement: Bernardo Bravo
Post Production: Central Films/Mercenario
Planner: Javier Macías
Cinematographer: Rodrigo Mariña
Editing Company: Central Films
Brief Explanation
Bullying in Mexico is a big issue -5000 bullying related deaths were registered last year. This commercial makes a strong statement about this. When a kid is harassed by others, his feelings are magnified in extreme ways.