Movistar Film A Life To See [EN] by Prolam Y&R Santiago

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A Life To See [EN]

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Industry Traffic safety
Media Film
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Alvaro Becker, Francisco Cavada
Creative Director Raimundo Undurraga, Seba Vildósola
Art Director Joaquin Toro, Marco Ortega, Alfonso Larsen
Copywriter Jose Ignacio Veliz
Released September 2018

Credits & Description

Client: Movistar
Advertising Agency: Y&R SCL
Executive Creative Directors: Francisco Cavada, Álvaro Becker
Digital Executive Officer: Andrés Díaz
Creative Director: Seba Vildósola, Raimundo Undurraga
Copywriter: José Ignacio Véliz, Alí Hernandez
Art Directors: Marco Ortega, Alfonso Larsen, Joaquín Toro
Account Directors: Daniela Dalencon, Clemente Pinto
Director: Diego Nuñez Irigoyen
Producer: Cinemágica
Executive Producer: Josefina Abud
Published: September 2018
Traffic accidents caused by use of cell phones during the driving, increased in Chile.
The last report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by "distracted driving" have risen a 93.2% in the last six years.
The initiative of Movistar with the collaboration of Carabineros de Chile (police) and Conaset, seeks to create awareness among drivers, in the month with the highest number of accidents during the year.