Movistar: Back by Y&R Lima for Movistar

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Movistar: Back

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Industry Mobile Communications
Media Film
Market Peru
Agency Y&R Lima
Director Ricardo Núñez, Gonzalo Iglesias
Art Director Pepe Corzo
Copywriter Flavio Pantigoso
Account Supervisor Manuel Ahumada
Released October 2011

Credits & Description

It’s been 29 years since Peru last classified to a World Cup. Whole
generations ignore what it’s about, and the older generations find it
increasingly harder to recall the distant memories of a time when Peru
used to cause enthusiasm with Cubillas, Cueto and Chumpitaz. People
became disconnected from experiencing a “pre-World Cup climate”.
However, all this has started to change thanks to the great
performance the Peruvian team had in the Copa América tournament.



This is the context in which “Back” premieres, Y&R Peru’s new
production aimed at communicating the profound commitment Movistar has
made to the Peruvian soccer team in the Brazil 2014 qualifiers which
are about to begin. A brief but intense review of the joys brought by
Peruvian soccer, highlighting iconic moments from 1970, ‘78 and ‘82,
when our team used to classify to the World Cup. All intertwined with
an emotional speech which goes through a checklist of the most
emblematic experiences of the World Cup climate and finally flows into
a present time that revives them and asks us: “Our Team is back. Are
you?”



CREDITS

BACK
Midia: TV
Agency: Y&R Peru
Client: Movistar
Product: Playoffs - Brazil 2014
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Agency Producer: Patricia de la Cuba
Planner: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Account Executive: Gabriela Misari
Director: Gonzalo Iglesias
Executive Producer: Anita Quiroz
Assistant Director: Mario Angulo
Second Assistant Director: Verónica Vásquez
Research Assistants: Susana Irribarren, Lucía Moreno
Art Director: Pepe Corzo
Line Production: CYS Producciones
Photography: Abel Irribarren
Post Production: High End Post
Post Producer: Jean Paul Reátegui
Executive Producer: Fabiola Reyes
Audio: Vinylo Sound
Director: Ricardo Núñez
General Producer: Claudia Incio
Music Engineer: Carlos ¨Charly¨ Garcia
Recording Engineers: Monica Shiroma, Rodrigo Bravo
Music Arrangements: Jhonny Vásquez
Client Approval: Luis Eduardo Garvan, José Prinz, Fiorella Espejo,
Jeremy Phang Tan