Movistar Film BALLET by DDB Madrid

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Industry Mobile Communications
Media Film
Market Spain
Agency DDB Madrid
Director Gabe Ibañez
Creative Director Guillermo Santaisabel
Art Director Pablo Gonzalo
Copywriter Diego Sica Y Pedro Andragnes
Producer Raquel Pérez Tato
Account Supervisor Raque Zabalza
Production Tesauro
Released March 2011

Credits & Description

Category: Commercial Public Services
Advertiser: MOVISTAR
Product/Service: SAMSUNG
Production Company: TESAURO, Madrid, SPAIN
Date of First Appearance: Mar 24 2011
Chief Creative Officer: José María Roca De Viñals
Creative Director: Guillermo Santaisabel
Copywriter: Pedro Andragnes
Art Director: Pablo Gonzalo
Agency Producer: Enrique Feijóo
Account Supervisor: Raque Zabalza
Advertiser's Supervisor: Gemma Juncá Rodríguez
Producer: Raquel Pérez Tato
Director: Gabe Ibáñez
Post Production: Telson
Music: "We are the champions" – Queen
Account Manager: Paloma Tomé
Planner: Samanta Júdez
Cinematographer: Jaime Rebato

English Description
We see a ballet performance. Overall the staging is classical, but the music the ballerinas are dancing to is Queen’s "We are the Champions”. The audience appears to be enjoying the show like everything is normal, but the scene is somewhat bizarre.
The camera focuses on a couple. The two of them look at each other. When the girl turns to watch the performance again, we see that the boy is wearing an earphone and he is watching on his cell phone as his soccer team wins an important tournament. The song was actually coming from the boy’s Samsung Galaxy S, where you can watch television any time, anywhere. A cell phone he got thanks to Movistar.