Movistar Film ENERGY by McCann Barcelona, McCann Madrid

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ENERGY

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Industry Telecommunications Services
Media Film
Market Spain
Agency McCann Barcelona
Agency McCann Madrid
Director Pablo Guarnaccia
Executive Creative Director Ricard Figueras, Santiago Lucero, Leandro Raposo, Pablo Stricker, Monica Moro, Pablo Colonnese
Creative Director Jon Lavín
Art Director Eduardo Hernández-Vicario
Copywriter Ander Mendivil
Producer Nuria Gimpera, Julio Carbocci
Account Supervisor Carmen Marfil
Production Ingravitto
Released March 2011

Credits & Description

Title: THE BIGGEST STADIUM IN THE WORLD
Category: Commercial Public Services
Advertiser: TELEFÓNICA
Product/Service: MOVISTAR IMAGENIO
Agency: McCANN ERICKSON
Production Company: INGRAVITTO, Barcelona, SPAIN
Date of First Appearance: Mar 1 2011
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Copywriter: Ander Mendivil
Art Director: Eduardo Hernandez
Agency Producer: Luis Felipe Moreno
Account Supervisor: Carmen Marfil
Producer: Nuria Gimpera/Julio Carbocci
Director: Pablo Guarnaccia
Account Manager: Magdalena Calonje
Creative Director: Jon Lavin
English Description
Football being a sport that moves passions and also with it being the main driver of subscriptions to Movistar Imagenio, we proposed an action that would enable us to generate a real experience for users and which, in turn, could be enjoyed and shared among all those who are thrilled by football.
With this action, the emotion and the energy generated during a football match served to enable the inhabitants of a tiny village to experience the same thrill and energy as they watched the football.