Movistar - Ballet by Y&R Buenos Aires for Movistar

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Movistar - Ballet

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Industry Mobile Communications
Media Film
Market Argentina
Agency Y&R Buenos Aires
Creative Gustavo Sucri, Emilio Yacón
Released August 2012

Awards

FIAP 2014
Televisión - Cine Servicios Públicos y Privados / Telefonía / Electricidad / Correo / Gas / Agua / Salud / Enseñanza Sol de Bronce

Credits & Description

Category: Telecommunications
Advertiser: TELEFONICA DE ARGENTINA
Brand: Movistar
Agency: Y&R Argentina
Country: Argentina
The perfect mix of football and ballet in this spot from Y&R Buenos Aires
Category: Telecommunications
Client: Movistar
Agency: Y&R Argentina
Country: Argentina
Chief Creative Director: Diego Tuya
Chief Creative Director: Martín Mercado
Chief Creative Director: Martín Goldberg
Chief Creative Director: Darío Rial
Creative team: Gustavo Sucri
Creative team: Emilio Yacon
Account Director: Belén Yusso
Brief Explanation
This tv commercial was made for the Father's Day.“My dad wanted me to be a football player. Eventually, we found a way to share both our passions”. In this way starts the spot in which we see a young classic dancer on stage, performing a ballet suite on a full theatre, while his football-lover dad cheers for him from the boxes as if he was on the stands of a football match. He yells directions, suggests moves and suffers as a true football fan or even a Coach. Besides the looks that the rest of the spectators throw at him, father and son get to share their passions: football and ballet. “What your Dad is passionate about, is you” closes the final slate.