Movistar Film Modo Fútbol by Prolam Y&R Santiago

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Modo Fútbol

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Industry Sports Teams & Events, Mobile Communications
Media Film
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Alvaro Becker, Francisco Cavada
Creative Director Raimundo Undurraga, Sebastián Vildósola
Art Director Israel Urrutia, Joaquin Toro, Rodrigo Grebe, Marco Calderón, Marco Ortega, Luis Gajardo
Production La Fuerza
Released June 2017

Credits & Description

Agency: Prolam Y&R (Chile)
Client: Movistar
Executive Creative Director: Francisco Cavada, Alvaro Becker
HEAD OF ART: Emerson Navarrete
HEAD OF DIGITAL: Andres Diaz
Creative Director: Raimundo Undurraga, Sebastián Vildosola
Writer: Oscar Gonzalez, Jonathan Chauque, Lucas Frigerio.
Art Director: Israel Urrutia, Joaquin Toro, Rodrigo Grebe, Marco Calderón, Luis Gajardo, Marco Ortega.
PRODUCER: La Fuerza
DIRECTOR: Pablo Guarnaccia
Executive Producer: Italo Perroni
Synopsis:
“Modo Fútbol” starring Alexis Sánchez -leader of the Chilean National Football team.
Description:
In the context of the FIFA Confederations Cup 2017 and with the spot by Prolam Y&R starring Alexis Sánchez -leader of the Chilean National Football team- Movistar is presenting with “Modo Fútbol”, the App through which users can watch all the Confederations Cup´s games live in HD quality.
Two consecutive wins both in the America’s Cup and the America’s Cup – Centenary, have led this team to be referred to as “Golden Generation”. This next championship presents a new opportunity for the Chilean team to mark a new milestone.
In a distant future, an aging Alexis Sánchez, tells his grandchild the epic experience of this generation, who marked an era.
This spot is part of a campaign highlighting modofutbol.movistar.cl a website where you can not only download the App but also live the experience with Alexis by visiting his home in the future via 360 VR, and so relive his track record, looking at his jerseys and much, much more.