Mr Kipling Film Little Thief by McCann London

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Little Thief

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Industry Baking, Cakes & Desserts
Media Film
Market United Kingdom
Agency McCann London
Executive Creative Director Laurence Thomson
Creative Director Matt Crabtree, Si Hepton
Creative Olly Wood, Matt Searle
Production Academy Films
Director Si&Ad
Released March 2018

Credits & Description

Category: Confectionery, Snacks
Media: Film
Brand: Mr Kipling
Agency: McCann
Geo: United Kingdom
Advertising Agency: McCann, London, UK
Production Company: Academy
Director: Si & Ad
Producer: Tom Cartwright
Offline Edit: Sam / Assembly Rooms
Music: Soundtree Music
Post Production: CRAFT
Colour: JC / MPC
Head of Integrated Production: Sergio Lopez
Executive Producer: Clare Sullivan
Senior Producer: Claire Hopkins
Executive Creative Director: Laurence Thomson
Creative Directors: Matt Crabtree, Si Hepton
Senior Creatives: Matt Searle, Olly Wood
Business Director: Oli Morgan
Account Director: Mel Caplan
Account Manager: Jenny Spindler
Planning Partner: David Frymann
Planner: Nick O’Quinn
Project Director: Jon Marshall
Project Manager: Pru Ainslee
Published: March 2018
Synopsis:
The advert features a cheeky young boy who, at a family gathering, is scurrying around trying to nab a much loved Mr Kipling cake.
However, being faced with the obstacle of adults in the room, this ‘little thief’ fails time and time again, until finally, he manages to steal a Mr Kipling Angel Slice. When the boy gets home, he suspiciously rushes upstairs to scoff the sweet treat, or so we think… but his intentions may not be all that they seem to be, as he surprises his sister with the cake. The cake may only be small, but it has a lot of meaning for the young boy’s sister.