Mr Sub Film Mr. Sub: Pounding by Shooters International

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Mr. Sub: Pounding

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Industry Fast food
Media Film
Market Canada
Agency Shooters International
Production Married to Giants
Director Kranky
Creative Director Laurence Shanet
Producer Rob Plaxton
Editor Craig Skinner
Released April 2013

Credits & Description

A playful riff on the (not-untrue) stereotype by Shooters International that Canadians are unfailingly polite. Part of a campaign that taps into MR. SUB's Canadian-ness, and playfully uses Canadian stereotypes to remind Canadian consumers of their roots, and that MR. SUB was Canada's first sub chain.
Category: Restaurants & fast food
Client: Mr. Sub
Agency: Shooters International
Production: Shooters International
Country: Canada
Campaign file: Download campaign file
Director: KRANKY (Laurence Shanet)
Creative Director: Laurence Shanet
Art Director / Copywriter: Tony Tagliatucci
Creative Director/ AD / copywriter: Mark Schruntek
Creative Director/ AD / copywriter: Wayne Best
Producer: Rob Plaxton
Executive Producer: Pamela McNamara
Sound: Suite 103 Post
DoP: Tico Poulakakis
Editing Company: Married to Giants
Editor: Skinner