Chimney by M&C Saatchi Beirut for Mtc

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Chimney

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Industry Mobile Communications
Media Film
Market Lebanon
Agency M&C Saatchi Beirut
Director Ali Reed
Executive Creative Director Samer Younes - Odile Riachi
Creative Director Alexandre Choucair
Art Director Youmna Sargi - Maya Toutounji
Copywriter Maral Ghanma - Maya Macaron
Producer Danielle Mousalli
Account Supervisor Amal Chammas
Released August 2011

Awards

Dubai Lynx 2012
Film - Silver

Credits & Description

Category: Corporate Image
Advertiser: MTC TOUCH
Product/Service: CHRISTMAS GREETINGS
Agency: M&C SAATCHI MENA
Production Company: INTAJ THE PRODUCTION HOUSE, Beirut, LEBANON
Executive Creative Director: Samer Younes
Creative Director: Alexandre Choucair
Copywriter: Maral Ghanma
Art Director: Youmna Sargi - Maya Toutounji
Agency Producer: Elie Zreik - Marie-Christine Melhem
Account Supervisor: Amal Chammas
Producer: Danielle Mousalli
Director: Ali Ali
Sound Design/Arrangement: Philip Khayat
Account Manager: Elias Bassil
Director Of Photography: Pierre Mouarkesh
Account Manager: Elias Bassil
Director Of Photography: Pierre Mouarkesh
English Description
mtc touch telecom wanted to wish all their customers happy holidays during the festive season, but they wanted to move away from the rigid corporate communication and to deliver their message in a fun way. After a very successful launch campaign for their 3G connection, it was decided to build on the fame of the campaign’s two main characters, Speedy and Amigo. They had already become known in Lebanon for their catch phrase “bati2,” which means “too slow” in Arabic, and would serve as perfect messengers for the greeting. We simply created a scene showing our comedy duo at home, with Amigo coming down the chimney as Santa Claus and Speedy unable resist timing him, creating a fun seasonal corporate message that even Christmas can’t beat 3.9G.