MTN (Mobile Telephone Network) Film Mic Drop by TBWA\Hunt\Lascaris Johannesburg

Mic Drop

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Industry Mobile Communications
Media Film
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Creative Director George Low, Shane Forbes, Clement Vigne, Pete Khoury
Released April 2018

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: MTN
Agency: TBWA
Geo: South Africa
Advertising Agency: TBWA\hunt Lascaris, Johannesburg, South Africa
Creative Directors: Pete Khoury, Clément Vigné, George Low, Shane Forbes
Published: April 2018
The brief was to create an iconic piece of content for South Arica's most iconic brand. To achieve this we needed something truly disruptive and unprecedented for the category and South African communication in general. MTN has always had a very strong brand persona and a lot more street cred than its competitors. At its best MTN has created work that locates and involves itself in the culture of the times. Our aim was to create something that embraces the digitally connected world of entertainment we are living in right now.