|Executive Creative Director||Anu Joseph|
|Copywriter||Sajan Raj Kurup|
|Editor||Andy Mcgraw C|
|London International Awards 2014|
|TV/Cinema/Online Film - Music & Sound||Music Adaptation - Song||Silver Winners|
Credits & Description
Baby MTS underlines the data superiority of its 3GPlus network in India with an endearing and quirky campaign which features a new born baby who is familiar with technology and is exploiting the internet straight from birth, and quite literally so. The campaign "Born for the Internet", created by Creativeland Asia, is a reference to both the MTS network, which was created to deliver a great data experience, and to the MTS customer today's digital natives for whom the internet is a way of life.