MTV Film DOGFOOD by The Community Miami

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DOGFOOD

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Industry Sports Teams & Events, TV Channels/Radio Stations and Programmes
Media Film
Market Argentina
Agency The Community Miami
Director Ricky Vior, Leo Prat
Copywriter Gustavo Lauria
Producer Nicolas Cabuche
Production Landia
Released May 2010

Credits & Description

Category: Publications & Media
Advertiser: MTV
Product/Service: WORLD CUP COVERAGE
Agency: LA COMUNIDAD
Production Company: LANDIA, Buenos Aires, ARGENTINA
Date of First Appearance: May 1 2010
Chief Creative Officer: Joaquín Mollá/José Mollá
Creative Director: Ricky Vior/Leo Prat/Gustavo Lauria
Copywriter: Leo Prat/Gustavo Lauria
Art Director: Ricky Vior
Agency Producer: Laurie Malaga
Advertiser's Supervisor: Sean Saylor/Juan Frontini
Producer: Nicolas Cabuche
Director: Leo Prat/Ricky Vior
Sound Design/Arrangement: La Cupula
Post Production: Pickle House
Planner: Richard Monturo/Carlos Arcos
Director Of Photography: Juan Carlos Ferro
Other Credits: Creative Producer: Andy Fogwill

English Description
This is a campaign pertaining to the World Cup, produced for a TV channel like Mtv, that had nothing to do with the sport.
For this reason, we decided to run an anti-campaign against the channel.
The world cup is such a huge event around the world, and people get so passionate about it that it's good for MTV to address this incredible moment, in an ironic way.
These commercials were seen worldwide and each one was done in different languages (Russian, Korean, and Spanish).