MTV Film LOOP by Mtv Networks

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LOOP

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Italy
Agency Mtv Networks
Creative Director Roberto Bagatti - Mtv World Design Studio
Art Director Carlos Carrasco
Producer Ania Markham, Jules Tervoort
Production PostPanic
Director Mischa Rozema
Released March 2010

Credits & Description

Category: Broadcast Idents & Sponsorships
Advertiser: MTV WORLD DESIGN STUDIO
Product/Service: MTV
Agency: MTV NETWORKS INTERNATIONAL
Production Company: MTV NETWORKS INTERNATIONAL, Milan, Amsterdam, ITALY, THE NETHERLANDS
Production Company: POSTPANIC, Milan, Amsterdam, ITALY, THE NETHERLANDS
Date of First Appearance: Mar 1 2010
Creative Director: Roberto Bagatti
Art Director: Carlos Carrasco
Producer: Ania Markham/Jules Tervoort
Director: Mischa Rozema
Sound Design/Arrangement: Massive Music
Planner: Associate Creative Director - Anna Caregnato

English Description
Rather than developing ideas from familiar iconography that is often
associated with indy music sub genres these idents explore the energy and attitude of MTV ROCKS. Filmed on location in Spain and dosed with a huge amount of GFX we created a mesmerizing landscape populated with surreal characters and situations that evoke ‘Rocks’.