PLAY MIGUEL by Loducca for MTV

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PLAY MIGUEL

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Brazil
Agency Loducca
Director Dulcidio Gutierrez Caldeira
Creative Director Cassio Moron, André Faria
Art Director Alexandre Amaral
Copywriter Marcelo Rosa, Patrick Matzenbacher E Gregory Kickow
Released May 2012

Awards

Cannes Lions 2012
Film Lions Broadcast Idents & Sponsorships Bronze

Credits & Description

Advertiser: MTV BRASIL
Product/Service: MTV BRASIL
Agency: LODUCCA São Paulo, BRAZIL
Advertiser MTV BRASIL
Product MTV BRASIL
Entrant LODUCCA São Paulo, BRAZIL
1 of 3 Campaign
Type of Entry: Product & Service
Category: Broadcast Idents & Sponsorships
Title: PLAY MIGUEL
Advertiser/Client: MTV BRASIL
Product/Service: MTV BRASIL
Entrant Company: LODUCCA São Paulo, BRAZIL
DM/Advertising Agency: LODUCCA São Paulo, BRAZIL

Brief Explanation
The ads show guitarrists playing classic riffs on guitar people.