Male Mermaid by Loducca for MTV

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Male Mermaid

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Industry TV Channels/Radio Stations and Programmes, Business equipment & services, Corporate Image
Media Film
Market United States
Agency Loducca
Released April 2013

Credits & Description

Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.
Advertising Agency – Loducca
Creative Director - Guga Ketzer/Cássio Moron/Fábio Saboya/Sérgio Mugnaini
Copywriter - Thiago Bocatto
Art Director - Maria Eduarda Di Pietro
Agency Producer - Ana Luisa Andre/Claudia Stancev
Account Supervisor - Fernão Cosi/Fabiane Veiga
Advertiser's Supervisor - Wagner Gorab/ Ana Penteado/ Eduardo Zanelli
Account Manager - Flávia Godoy
Planner - Ken Fujioka/Daniel De Tomazo
Producer - Larissa Luisi
Director - Del
D.O.P - Rafael Levy
Editing Company - Conspiração Digital
Post Production - Ricardo Souza
Other Credits Cristina Lopes (Executive Director)