Multichoice Film PRUDENCE AT LARGE WITH DSTV by Studio Zoo

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PRUDENCE AT LARGE WITH DSTV

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Industry Сable/Satellite television
Media Film
Market South Africa
Agency Studio Zoo
Director Bevan Cullinan
Creative Director Adi Leach
Copywriter Marleux Feyt
Producer Graham Black
Editor Graham Smith Obpp
Released December 2012

Credits & Description

Advertiser: MULTICHOICE
Agency: STUDIO ZOO
Category: Commercial Public Services
Copywriter: Adi Leach
Lighting: Bruce Thomas
Advertiser's Supervisor: Colleen Goodman
Editor: Graham Smith
Creative Director: Adi Leach
Director: Bevan Cullinan
Producer: Graham Black
Director Of Photography: James Adey
Editing Company: Orchestra Blue Post Production
Copywriter: Marleux Feyt

Brief Explanation
The commercial opens on our heroine, Prudence, seated on her couch telling us how much she loves “her” series. We then see her busy week playing out – all the many different activities she’s involved in – ballroom dancing, zumba, book club, karate – and yet she is still able to do it all without missing out on watching her favourite programmes, thanks to her PVR decoder.