Multichoice Film SUPERMARKET by Bouffant, Ogilvy Johannesburg

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SUPERMARKET

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Industry TV
Media Film
Market South Africa
Agency Bouffant
Agency Ogilvy Johannesburg
Director Dean Blumberg
Executive Creative Director Fran Luckin
Creative Director Jonathan Beggs
Art Director Alexa Craner
Copywriter Irene Styger
Producer Boris Vosgatter
Account Supervisor Sharleen James
Editor Willie Biondani
Released December 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: MULTICHOICE DSTV
Product/Service: PVR DIGITAL VIDEO RECORDER
Agency: OGILVY JOHANNESBURG
Production Company: BOUFFANT, Johannesburg, SOUTH AFRICA
Date of First Appearance: Dec 4 2010
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Jonathan Beggs
Copywriter: Irene Styger
Art Director: Alexa Craner
Agency Producer: Debbie Dnnheisser
Account Supervisor: Sharleen James
Advertiser's Supervisor: Koo Govender
Producer: Boris Vosgatter
Director: Dean Blumberg
Editor: Willie
Sound Design/Arrangement: Jo Arthur/Louis @ Produce
Post Production: Sinister
Cameraman: Willie Nel
Lighting: Willie Nel
Account Manager: Tawan Mokgoro
Cinematographer: Willie Nel
Director Of Photography: Willie Nel
Editing Company: Left Post

English Description
DStv PVR device is a digital video recorder much like Tivo.

Our campaign intended to educate consumers on the basic functions and, consequently, benefit of the technology.

Through the dramatisation of real life moments, we encouraged the consumer to consider and covet a reality with the ability to rewind or fast forward.