The Whitney Museum of American Art: Completion in 2015 by Ogilvy & Mather New York for The Whitney Museum of American Art

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The Whitney Museum of American Art: Completion in 2015

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Industry Culture, Leisure & Sport, Museums & Libraries
Media Film
Market United States
Agency Ogilvy & Mather New York
Art Director Diego Zambrano
Copywriter Jason Marks
Released June 2011

Credits & Description

Aero Studios presents the New Whitney Museum

A remarkable film celebrating the groundbreaking new Whitney Museum in New York. The new
building, designed by architect Renzo Piano will be finished in 2015, though one wouldn’t believe
it to see the film. The inspired concept of the project was created by Ogilvy Films and molded into
realization by the talented hands of Aero Film's Sam O'Hare.

The task at hand was to develop a film that would embrace what the Whitney will be at its completion,
innovative and exciting, this film allows a true visualization of what the future holds for the space.
Ogilvy presented this opportunity to Sam and Aero Studios to create a photo real CGI film of what the
new museum will look like complete with their comprehensive collection of art.

The animation technology allowed Sam and his team 6 weeks to create the entire museum in 3D from
the architect’s plans, build the artwork, shoot background plates, and make it look stunning in the
meantime.

The animation in the film was so effective that it had many of the audience members at the screening
convinced that the museum had already been built!

Client: The Whitney Museum of American Art
Agency: Ogilvy NY
Executive Producer: Peter Bassett
Exec Creative Director: Lars Bastholm
Art Director: Diego Zambrano
Copywriter: Jason Marks
Aero Studios
Director, Lead VFX Artist: Sam O'Hare
Key VFX Artist: Andrew Gilbert
Executive Producer: Sara Eolin