Musselman’s Film Witness Bobby by Brunner Pittsburgh

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Witness Bobby

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Industry Jam & Honey
Media Film
Market United States
Agency Brunner Pittsburgh
Associate Creative Director Kevin Corfield, Derek Julin, Maria Bowers
Executive Creative Director Rob Schapiro
Production Fixer Partners
Director Docter Twins
Released November 2017

Credits & Description

Advertised brand: Musselman’s Apple Sauce
Advert title(s): “Witness Bobby” :60
Headline and copy text: Grandma: “Put the saign up?” Bobby: “Action.” Grandma: “In the case of me, Helen, vs. Musselman’s for their theft of my homemade recipe,...” Closing VO: “Musselman’s Apple Sauce. You’ll think it’s homemade, too.”

Advertising Agency: Brunner, Pittsburgh, U.S.A.
Agency website:
Additional credits:
Executive Creative Director: Rob Schapiro
Associate Creative Directors: Kevin Corfield, Derek Julin, Maria Bowers
Strategy Director: Rose Lied
Group Account Director: Kristen Cook
Senior Account Manager.: Allison Ferraro
Agency Production.: Fixer Partners, New York
Agency Producers: Brad Powell, John Noble
Production/Editorial Co.: Madison & Vine, Los Angeles
Directors: Docter Twins, Matt and Jason
DP: Christophe Lanzberg
Executive Producers: James Shani, Richard Robinson
Line Producer: Clint Caluory
Production Supervisor: Craig Sherwood
Editor: Jarod Shannon
Published: October, 2017
Short rationale:
In apple sauce maker Musselman’s largest-ever digital campaign, a series of “homemade” social videos, apparently by the elderly “Helen from Westerville, Ohio,” accuses the company of stealing her recipe. The video-within-a-video format lets someone other than Musselman’s–someone who is anti-Musselman’s—push the brand’s “homemade” message.