Mustang Film Thunder by Global Team Blue São Paulo

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Industry Sport Cars
Media Film
Market Brazil
Agency Global Team Blue São Paulo
Associate Creative Director Daniel Leitao, Rodrigo Strozenberg
Executive Creative Director Vico Benevides
Art Director Vinny Couto
Copywriter Lucas Arantes
Production Landia
Director Rodrigo Saavedra
Released February 2018

Credits & Description

Advertised brand: Ford Motor Company
Advertising agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Director: Rodrigo Strozenberg, Daniel Leitão
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Production: Landia
Director: Rodrigo Saavedra
Published: February 2018
Mustang is the most important launch of Ford in Brazil in 2018. To communicate its arrival, we created a film called “Thunder” that has a feeling of suspense and tells a story about an abandoned place where a Ford Mustang, like a sleepy beast, comes to life after a heavy storm. A creative way to announce that the beast is alive and coming to Brazil.