Mycareer.com.au Film TRANFORMATION by OBERLANDER KOMMUNIKATION

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TRANFORMATION

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Industry Health & Pharmaceutical Products
Media Film
Market Germany
Agency OBERLANDER KOMMUNIKATION
Director Peter Pippig
Producer Tina Illgen
Editor Clemens Huebner
Released October 2010

Credits & Description

Category: Pharmacy
Advertiser: MYCARE
Product/Service: MAIL-ORDER PHARMACY
Agency: OBERLANDER KOMMUNIKATION
Production Company: AVANGA FILMPRODUKTION , Dresden, GERMANY
Date of First Appearance: Oct 25 2010
Chief Creative Officer: Mario Oberlaender
Producer: Tina Illgen
Director: Peter Pippig
Editor: Clemens Huebner
Post Production: Daniel Stuebner
Animation: Danny Bruchmann
Lighting: Hans-Werner Huhnke
Music: Sascha Mock
Director Of Photography: Alexander Palm

English Description
'Changes' – TV spot for Mycare mail order pharmacy
Mycare is a mail order pharmacy that targets a very young market segment. The mail order industry involving pharmaceuticals has only been permitted in Germany for a few years now, and the market share of pharmaceuticals purchased via mail order channels remains in the single-digit percentage range.
This was impulse for the approach taken in our TV spot 'Changes'. Besides communicating the Mycare brand, the goal of the spot is also to provide exposure to the mail order pharmacy
market segment. This new type of purchasing method for pharmaceuticals is depicted as a component of the changes that make up our everyday lives.
Actress Andrea Sawatzki's testimonial for this spot highlights the idea of 'Changes' in a special way. Baby doll today, policewoman tomorrow, and even a witch sometimes; that's how everyday life looks for this renowned German actress. Lifec onsists of changes - even in the pharmaceuticals market.