NAB: Operation Pepperoni by Clemenger BBDO Melbourne for Nab

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NAB: Operation Pepperoni

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Industry Banking & Financial Services
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Director Leo Woodhead
Creative Director Darren Pitt, Tom Martin, Rohan Lancaster, Julian Schrieber
Art Director Brett Colliver
Copywriter Simon Bagnasco
Producer Michael Ritchie Ian Iveson
Production Revolver
Released September 2012

Credits & Description

Category: Drinks, alcoholic
Brand: NAB
Agency: Clemenger BBDO Melbourne
Country: Australia
Australian bank NAB calls on Big Brother Housemates to claim their freedom. In the first chapter of NAB's Where Freedom Lives campaign, NAB showed to the people of Australia that they really understood that nobody likes to be locked in. Unfortunately, there are still millions of Australians who aren't free, but locked in their homes with other banks; stuck in inflexible home loans that don't accommodate their needs. It's just not fair. And it's just not necessary.


Now, NAB is going one step further and actually trying to free people. They're beginning their campaign of freedom with a mission to the nation's most promoted group of people locked in a home: The Big Brother House. NAB is attempting to make contact with the housemates and call on them to break free. And to show how serious they are, NAB has put out a reward to the first housemate who decides to choose freedom over being locked in the Big Brother house with $20,000 cash. And when they're done there, NAB's going to turn its unwavering attention to everyday Australians trapped by inflexible home loans and try to free them as well.

Category: Drinks, alcoholic
URL: http://www.youtube.com.nab
Client: NAB
Agency: Clemenger BBDO Melbourne
Production: Revolver
Country: Australia
Director: Leo Woodhead
Executive Creative Director: Ant Keogh
Creative Director: Julian Schrieber
Creative Director: Tom Martin
Creative Director: Rohan Lancaster
Creative Director: darren pitt
Art Director: Brett Colliver
Copywriter: Simon Bagnasco
Agency Producer: julie rutherford
Editors: Sam Coates, Raphaela Lee, Jonnie Morris

Account Service:
Client Services Director: Simon Lamplough
Senior Account Director: Patrice Bougouin
Senior Account Manager: Tanya Green
Account Manager: Amelia Atkins
Senior Planner: Heather Lewis

Revolver:
Producer: Ian Iveson

Print Producer - Ben Nash
Digital Producer â Felizia Harder

Client
General Manager, Consumer Marketing, NAB: Andrew Wynne
Head of Mortgages and Customer Retention Marketing, NAB: Dimitra Fourtzis
Mortgages Marketing Manager, NAB: Daniel Boddington
Mortgages Campaign Manager, NAB: Vanessa Jansen
Mortgages Campaign Manager, NAB: Marisa Vincent
Mortgages Campaign Specialist, NAB: Gina Lioudakis
Channel Manager, Social Media Marketing, NAB: Kate Thompson
Social Media Community Manager, NAB: Rachel Donohue